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Learnings & Conclusion

Users need to understand the value and benefits of your product in order to know how to use it.

A guiding and personalized onboarding that helps the user have a smooth start is key.

Understanding the complexity and diversity of the use cases was key in order to offer a smooth experience for everyone. For this, a lot of research to get technical requirements and user flows was needed.

Outcome

+28% increase in Onboarding completion

+24% increase in Conversion


See Live

Solution

REWORK OF THE WEBSITE

We expanded visual styles to attract a wider audience and emphasized Volta's advantages with detailed explanations and videos. Furthermore, we introduced customized post-download instructions to suit various user scenarios.


REDESIGN ON THE ONBOARDING

Previously, our one-size-fits-all Onboarding solution didn't cater to the diverse needs of our users. We redesigned it to be uniform with slight variations based on each user's specific use case and setup, aiming to minimize conversion friction.


CREATION OF TUTORIALS

We created a series of easy-to-follow tutorials in text and video form, which users could access from different points of the flow.

Hypothesis

Artists are interested in Volta but are having many technical and non-technical barriers when trying to start using Volta.

Want to work together or just say hi?

Target user

Music artists and visual creators

Challenge

Our ads effectively attracted many visitors to our website, but converting them to active Volta users was hindered by unclear technical requirements, configuration difficulties, uncertain benefits of Volta, and firewall settings issues.

Process

DISCOVERY

After launch of our MVP, we looked at the analytics and made a usr research to find out that users were having troubles getting through the first part of the user funnel. 


FINDINGS

  • Users failed to see Volta's value and benefits.

  • Individuals with lower-quality computers downloaded Volta.

  • Users neglected to install or open Volta post-download.

  • Firewalls marked Volta as hazardous.

  • Extended load times led to confusion about whether Volta was still loading.

  • Users encountered setup difficulties with Volta due to varying software and hardware.


IDEATION

Redesign of the website and app to simplify user navigation and understanding of Volta, adding enhanced content and onboarding.


VALIDATION

We sent a Prototype out to 10 of our users to validate our designs.

Role

Product Designer • Research Lead • I led the research and contributed in major part to the ideation, design, and delivery of new designs for the website and new features for the desktop App

Team

Alex Kane, Will Dixon, Yuli Levtov, Matt Chokshi, Sofia Bastos, Daga Padjuzewska, Lucas Harper

Skills

User Research • Ideation • User flows • Wireframing • Prototyping • User analytics • Cross-functional collaboration • Agile • Lean • Stakeholder Management • Problem solving • Video edition • Content creation

Tools

Figma • Notion • CapCut • Webflow • Mixpanel • ChatGPT

Volta Redesign II

2023

Volta XR

Volta is a desktop App for musicians to help them create immersive and interactive visual experiences in just minutes.

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