PRODUCT DESIGNER | CREATIVE LEAD | STRATEGIST
I am a Product Designer with over 15 years in design and more than 5 years specializing in digital product design.
My experience spans collaborating with small to medium-sized startups and agencies, leading and contributing to the creation and implementation of digital products, websites, and captivating user experiences.
I have adeptly employed Agile, Lean, and user-centric design methodologies to deliver holistic solutions.
My expertise lies in Immersive Technologies, aiming to assist businesses in overcoming challenges, fostering positive transformation, and revealing research-based, innovative solutions.
A CREATIVE LIFE JOURNEY
From a childhood in Mexico filled with creativity, such as early ventures into entrepreneurship with selling my artwork, my path led me to digital creation, initially through website design as a teenager.
Despite success in architecture, I felt unfulfilled until discovering Digital Product Design in 2018.
This newfound passion led to a career shift, bolstered by personal projects, a bootcamp, and freelance work.
By 2020, my journey culminated in a Lead Product Designer position at a Berlin-based startup, where I continue to fulfill my passion.
Empathy & User-Centric Thinking
Wireframing & Prototyping
Visual Design
Information Architecture
Interaction Design
Responsive Design
Accessibility Standards
Presentation
User Interviews & Surveys
Usability Testing
A/B Testing
Analytics Review
Persona Development
Journey & Flow Mapping
Competitive Analysis
User Stories & Jobs
Competitor Analysis
Product Vision & Roadmapping
Value Proposition Design
Business Model Innovation
Feature Prioritization
Metrics & Analytics
Agile Methods
Effective Communication
Workshop facilitator
Creative direction
Mentorship
Stakeholder Management
Project Management
Figma
Miro | Figjam
Notion | Lookback
Typeform
Adobe CS: Photoshop, Illustrator, InDesign, XD, Premiere Pro
Capcut
Unity
Blender | Cinema 4D | Sketchup | AutoCAD | Womp | Spline
Spark AR | Lens Studio | Effect House
ChatGPT | Dalle | Copilot | Mistral
Bezi | Shapes XR | Adobe Aero
These are some of the clients I have worked with
AUDI
BUNDESMINISTERIUM FUER ERNAEHRUNG UND LANDWIRTSCHAFT
MUELLER DROGERIEMARKT
GALERIA KAUFHOF
PARKSON
CENTRAL
BERLINALE
PORSCHE
ADIDAS
AMAZON
KEMPINSKI HOTELS
SARAH WIENER GROUP
FORMULA E
TWITTER JAPAN
NIVEA
DAIMLER
FACEBOOK META
VOLKSWAGEN
GOETHE INSTITUT
NEXUS STUDIOS
APCOA PARKING
SONY
YEARS
15
Of experience in the Design field. 10 years in Architecture, 5 years in Digital Product and services.
APPS
15
Successfully designed and delivered
WEBSITES
5
Designed and delivered professional websites for different clients.
EXPERIENCES
6
Designed and delivered Immersive Experiences for different clients.
SPACES
40+
Designed and delivered projects related with architecture and interiors.
CLIENTS
50+
I have worked with different clients directly or indirectly while working in companies, or as a freelancer.
DESIGN TALKS
3
I have given talks for designers and tech experts in the realm of Immersive Design and Experiences.
MENTEES
15+
I have helped career changers, design beginners, and designers wanting to do VR & AR.
AWARDS & GRANTS
5
Me and projects I have worked at, have been awarded.
Want to work together or just say hi?
Timor Kardum. Founder of Magig & Omstudios.
"Working with Erika is always a joy. She immediately "gets" the problem and always walks the extra mile to make sure we cater the users need in the best way possible..."
Alex Kane. CEO at Volta
"Erika excelled as our Senior Product Designer. She was able to blend innovation with empathy to craft very adept user-centric experiences. Her keen eye for trends and detail made her designs cutting-edge and intuitive. She fostered collaboration and communication within her team, enhancing project outcomes..."
Matthew Chokshi. Principal Design Director at IKEA & Consultant at Volta