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Learnings & Conclusion

A strong research makes a strong concept, which brings also positive results.

An aligned, involved and diverse team for which every member of it brings their strenghts into the table works more effectively.

Outcome

In just four weeks, we developed and released a versatile super template for a Volta Pack, applicable to various styles, and produced five different packs, doubling our production efficiency.


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Solution

CREATION OF A TEMPLATE

To rapidly produce content, we developed a layered template with replaceable parts showcasing various styles, incorporating extensive feedback from prior research to enhance its effectiveness.


CREATION OF 3D ASSETS

To develop specific Packs, we created reusable 3D assets in Blender, which were then adapted and published in Unity for future content creation.

Hypothesis

Artists define themselves by their music style, so it's logic that they'll define themselves also with a specific visual style.

Want to work together or just say hi?

Target user

Music artists and audiences that need engaging and unique visuals adapted to their style

Challenge

Musicians want varied visuals for their performances that represent their style, but creating every piece is very time-consuming for our content team.

Process

DISCOVERY

We sent two surveys to 30 users to find more details about the exact execution of the visual and interactions elements users wanted.


FINDINGS

Users wanted variated styles simulating atmospheres analogue to clubs or stages in virtual environments. Interactions simulating real-life interactions


IDEATION

I created the technical and design Requirements and Concepts for the Content Team to use. These were directly connected to the Research outcomes, and were specific enough to provide clear guidelines about how a Pack should be composed and by what.

Role

Research Lead • Art Director • 3D Artist • I led the research, art & strategy for the creation of new content, working together with 3D artists

Team

Ari Williams • 3D Artist

Max Jala • 3D Artist

Toby Spark • Devops & Backend

Skills

Leadership • Project Management • User Research • Ideation Workshop • Hand sketching • Moodboard • 3D modelling • 3D design • Cross-functional collaboration

Tools

Blender • Unity • Notion • Sketchbook • Volta • Mixpanel • ChatGPT • DALL-E

Volta Content

2024

Volta XR

The Volta desktop App includes a curated collection of templates of immersive and interactive visuals for musicians to create unique performances.

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