Learnings & Conclusion
As this was in the middle in the pandemic and everybody was just getting used to work remotely, it didn't felt like being remote was challenging at all as the communication with my team peers was very often and open. We delivered everything on time and with positive feedback from the client.
Outcome
We successfully delivered and deployed the WebAR experience, seamlessly integrating it with physical presents. The presents were successfully delivered, making the campaign a success.
Solution
We created, presented and implemented a WebAR experience which would be using a QR Code as an Anchor, and would play automatically an animation in Augmented Reality.
Hypothesis
Twitter clients will appreciate something special.
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Process
IDEATION
We created a Moodboard to align on the visual style of the experience.
USER FLOW & WIREFRAMES
I created the user flow and wireframes of the experiences to review and deliver for development.
CLIENT REVIEW
I created a presentation for us to review the whole project with the client.
Twitter AR Experience
2020
OMStudios
Making clients feel special with what they appreciate the most: new technology
Challenge
Create a small and charming immersive experience for the best 100 clients of Twitter in Japan as a Christmas Action. Make the experience entertaining and engaging without having much interaction that makes it complicated.
Target user
Social media managers in Japan that use Twitter
Role
UX/UI Designer • I contributed in the design of the experience
Team
Timor Kardum, Alex Griffiths, Hannah Brandt. Fabian Mrongrowius
Skills
User Flow • UI • UX, Wireframing • Prototyping • Presentation • Team collaboration • Augmented Reality
Tools
Figma • Adobe Photoshop