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Learnings & Conclusion

An understanding of the technological capabilities was key for a most effective design proposal.

Setting also real goals together with the clients and making limitations very clear was important to align on expectations.

Outcome

Developed concepts, ideas, and mid-fi wireframes demonstrating the app's potential functionality and design, but the project was temporarily paused due to strategic shifts within the museum.

Solution

The proposal entails installing interactive stations throughout the museum, each featuring augmented reality content relevant to the exhibition. These stations are designed to captivate and accommodate a wide range of visitors, including tourists, families, and teenagers, offering engaging and succinct content.

Hypothesis

Using new and exciting technologies like AR in an engaging way, as a complementary part of the Museum's exhibition, will bring more and more diverse, and more often visitors to it.

Want to work together or just say hi?

Target user

Museum's visitors (wide range of user types)

Challenge

The National Education Museum of Indonesia, aiming to broaden its appeal beyond academics and students, engaged Nexus Studios to create an Augmented Reality app that leverages museum topics and assets to enhance visitor engagement and encourage return visits.

Process

IDEATION

Strategized to maximize resource use by combining external guides with in-app instructions for user assistance.


PERSONAS

We identified key target personas for the project—students, teachers, families, and tourists—to ensure alignment with all stakeholders.

Role

UX Designer •  I contributed for the ideation, concept and design of the UX for the Mobile App. I worked with a cross-functional team to present our ideas and design to the client together.

Team

Helen Broadbridge, Anrick Bregman, Alex Jenkins, David Crawford, Miguel Sastre

Skills

Research • Ideation • Concept design • UI • UX • User Stories • User Flows • Wireframing • Cross-functional collaboration • Problem solving • Augmented Reality

Tools

Figma • Google Slides • Miro

National Education Museum AR App

2022

Nexus Studios | Indonesian Museum of Education

Helping bring interest into the education history of Indonesia

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